Training and insight has helped us almost double our turnover!

PGA Professional and Director of Golf at Edgbaston Golf Club in the Midlands, David Fulcher, has shared his retail success following support from XPOS.

Like many golf professionals, David Fulcher had only limited retail experience when he took on the running of his shop and was cautious, having been told how challenging it can be to run a golf retail business.

An immediate priority was to quickly build on his existing retail knowledge and skills to maximise his chances of success. Fulcher said: “I knew that getting the right training tailored to my needs was going to be critical.”

Fulcher started his retail journey with PGA Partner XPOS already in place but he asked to work closely with the experts at XPOS to really get to grips with what he needed to do:

“From our first training day in 2015, we learnt how to run the shop as a business," revealed Fulcher. "It wasn’t just a training session showing us how to use XPOS, rather insights into how to use the information XPOS provides. I got a far better understanding as to why certain things happen in a retail environment, including tips on how to best manage stock and profit margins specifically in the context of golf retail.”

David was soon able to identify the business’ key performance indicators using the reports within XPOS. This allowed him to streamline his business and keep stock holding to a minimum. Within just nine months, Fulcher and Edgbaston Golf Club were on track.

Fulcher continued: “It's easy to see how the shop has improved in terms of turnover and profit since we started using XPOS.

"We can now identify which manufacturers are not as beneficial for us to work with and which are best to work with to help maximise profit, while minimising risk.”

Therefore, Fulcher was able to maintain a stock turn of greater than six, which meant that while his stock holding was minimal, he was able to improve turnover, reduce discounts and increase margins.

Fulcher continues to take advantage of regular Business Health Reviews to push his business even further:

He added: “One of the benefits of working with the XPOS team is that they know what a good golf shop looks like so are well-placed to identify what we need to improve on.”

“It’s not just about the software, it’s everything else that comes with XPOS: the tools and insights that all enhance my retail knowledge and help me take action to build a better business.”

You can learn all about Fulcher's retail success signing up to a special upcoming PGA LIVE webinar.

Taking place on Wednesday 16th March, 2022 (2-3pm), Robert Maxfield will be joined by industry expert and XPOS Chairman, Phil Barnard, to discuss the following topics; Industry trends and data, competing with online retailers, pre-books and the supply chain and top tips for 2022.

CLICK HERE to register for this webinar.

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